Leave the Gimmicks to the Cereal Boxes

Home selling has changed drastically, but gimmicks are not selling homes.

Buyers today have access to more information about the market than ever before, so competitive pricing is the best way to attract attention, according to RIS Media’s Real Estate Incentives Out of Style Among Price-Focused Shoppers.

Competitive pricing is simply pricing the home to sell using the average sales data to help determine a competitive price–instead of setting a price with an incentive attached hoping that the buyer will bite.

With my clients, I have not seen incentives/gimmicks such as TVs, Furniture, Services etc. be a deciding factor in their home-buying decision. It is about price; is the home in the range they can afford or in a range they are willing to afford on their budget. How the space feels as they walk through is also a determining factor. If there is a seller incentive, it is more of a bonus than a deciding factor.

What sells a home is the intrinsic feel when a buyer goes through a home that captures their heart and the mind. I can tell when a buyer truly loves a house – they start talking about envisioning themselves living in the space and where they will put their furniture and decorative items.

Having great photos, great video, accurate information on the Multiple Listing System and the right pricing will draw the people into your property. Then someone will fall in love with your home for the right reasons. Leave the gimmicks to the cereal boxes.