Anything related to marketing and/or advertising now-a-days I take with a grain of salt. I have peered behind the curtain of marketing and advertising to see so many misleading, slight of hand factors fed to the public. I do not know about you; but when I buy something that is a major purchase like Real Estate and it takes me 15-30 years to pay it off, I don't want gimmicks, misleading facts, or a "secret" formula guiding my choices.
I want to analyze the raw data to draw my own conclusions, thank you very much.
Yes, it is amazing how much data and information is out there on the Internet. I know we have emerged in to an era where we as a society crave this information to make our decisions. I'm just asking you to be aware of your sources. Ask yourself: "What is their purpose?" "Are they really trying to help me make a correct decision or are they selling me hooey?"
Let's pull the curtain away to reveal the wizard. Let's really look at Real Estate. Real Simple.