Reflecting on the five days I spent in San Diego for the National Association of Realtors and the Women’s Council of Realtor Conference, I think about the relationships I built, the people I met, the outstanding classes I attended and the organizations that made it possible.
What I Learned
It has become clear to me that there is no magic lead generation bullet in this industry. Actually, if you think about it, referrals and word of mouth are the best lead sources there could ever be for a Realtor. They are the hardest and most difficult to obtain because that means the way leads are generated needs to be turned on its head. It means that we cannot rely on a home to generate that lead.
Yes, Realtors sell homes, but if we take that as our only commodity, then we sell ourselves short. Wait a second, we have sold ourselves short, hence the game of selling lead generation tools has us scrambling after Tiger Leads, Zillow Leads, Realtor.com Leads, etc. Realtors need to start talking about our services and turning our clients into giant megaphones. This is how we beat the lead generation system game that has entrapped us for so long.
If a Realtor is defined by the home they represent and not the clientele they represent, is that the right Realtor for you?