Category Archives: Real Estate

Time Will Tell

When you are talking consumer confidence, it is such a subjective subject. There are no sure fire answers as to how consumers perceive the real estate market.  

Welcome to the Columbus housing market.  

If the property is not in really good condition, priced extremely well, and attached with a realistic client on both sides of the deal, forget trying to sell the darn thing.  Deals now-a-days take both sides working collaboratively to finalize a successful sale.  Bullying and cajoling will only bring out contempt and the likelihood of people saying:  "This is not worth the hassle."

As the video details, times are still tough for people in the market for selling.  There is still hope because the market will eventually turn around and the Columbus Home Sales statistics are showing positive signs.  

The Question:  When?
The Answer:  Only Time Will Tell.

Patience is not an easy concept to embrace.  However, patience is all that is left.

 

Rent is Making a Comeback…and Not Just on Broadway

The housing market has yet to fully recover from the busted bubble of a few years ago, and the number of foreclosures continue to increase. What happens to all the people who can no longer afford their homes and have their credit rating damaged during the process so that they cannot buy another home right away? One real estate market is seeing the benefit of all this housing flux…there’s currently a rental boom in Columbus and around the country.

I am a Guest Author on Scott Stevenson's Blog In Closing… where I share my perspective on the changing nature of the housing market.

To read further click on this link to Rent is Making a Comeback…and Not Just on Broadway.

Engaging

Yes, yes, I know that I am of the generation that is seemingly unaffected by marketing and advertising.  You could say that my generation has created this "new" form of marketing – social media – to replace the old marketing genres of commercials, print advertising, etc.  My question is:  Is social media all that new?

If you look at books like How to Win Friends & Influence People by Dale Carnegie copyrighted in 1936, you will see that there isn't that much difference in principles with the social media world.  It is not about how much noise you make; but, the quality of noise you produce.  Do people trust you?  Do they see you as an influential person in the general community?

Community can be redefined here as Social Media.  Communities besides the one you live in can extend out to a much wider audience.  These communities include people that have the same interests, passions, or hobbies you do.  It is becoming an expert, an advocate, a leader in other subjects besides your chosen career that can attract attention.

I have to laugh when someone sits down with me and instantly sells their product, especially when I have known them for a while and what they do for a living.  I want to know them.  How they are doing?  What is going on in their lives?  Is there anything I can offer that can help reach their goals?  Can I have a wacky conversation with them?  You know (as shocking it may seem) I may not use them myself; I may recommend them to others.  Is that influencing an influencer?

Remember that the next time you are out and about using social media or networking:  It is not the massive amount of information you throw at people; but, the way you engage them that makes all the difference.